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Hello

I am a Senior UI/UX designer with 13+ years of experience and roots in UI design. I have mostly worked at agencies such as Ogilvy, where I worked on with clients such as Coke, American Express, KFC, Australian Tourism and many others.

I have experience working on a broad range of projects from brand redesigns, websites, web & native apps, games, omni-channel experiences, as well as digital and OOH advertising campaigns.

I have a great passion for creating frictionless and innovative experiences. I'm motivated by challenging work and collaborative work-culture.

At home I am a passionate cook and baker. I also have a deep interest in illustration, break(dance), and fitness coaching. I'm driven by creativity & curiosity and I always strive to relate my learnings from these passions back into my design philosophy.

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Grand Central

Synopsis

Grand Central is one of many shopping centres owned by the QIC group. I was a part of the team who transformed their entire customer retail experience for one of their shopping centres, and was tasked with rolling out the new customer retailer experience as a template for subsequent centres, including Grand Central.

Link: https://grandcentralshopping.qicgre.com/

My role

Lead Visual Experience Designer
• Owned & lead the art direction & design direction of the project from start to current date.
• Leading UX for new UX requirements and enhancements.
• Worked alongside Tech to deliver the experience.